It was the network's second game show (Ultimate Fan League was the first, airing in 1998 and 1999, and only other).
Each correct answer was worth 30 points; the round ended after seven photos or when the 30 seconds expired, whichever came first.
Play continued in this fashion until time ran out, at which point the contestant with the highest score was declared the winner and won a prize package.
Sports Geniuses ended its run with an invitational tournament featuring the show's biggest winners to compete for a chance at a new Chevy S-10 truck and trips to each of the four major American sports' championships (the World Series, Super Bowl, NBA Finals and Stanley Cup Finals).
Before the final commercial break, co-host Lisa Guerrero would introduce, via webcam, comic "Cousin" Sal Iacono, and he would ask a question to a home viewer winner of an interactive game on the show's website about his/her favorite sports team.