A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, sports team, society, military unit, or brand name.
For example, the athletic teams of the University of Alabama are nicknamed the Crimson Tide, while their mascot is an elephant named Big Al.
It was sports organizations that initially first thought of using animals as a form of mascot to bring entertainment and excitement for their spectators.
[2] Before mascots were fictional icons or people in suits, animals were mostly used in order to bring a somewhat different feel to the game and to strike fear upon the rivalry teams.
Stylistic changes in American puppetry in the mid-20th century, including the work of Jim Henson and Sid and Marty Krofft, soon were adapted to sports mascots.
The word was first recorded in 1867 and popularised by a French composer Edmond Audran who wrote the opera La mascotte, performed in December 1880.
From then to the twentieth century, the term has been used in reference to any good luck animals, objects etc., and more recently including human caricatures and fictional creatures created as logos for sports teams.
[3][5] Often, the choice of the mascot reflects the desired quality; a typical example of this is the "fighting spirit," in which a competitive nature is personified by warriors or predatory animals.
Mascots based on Native American tribes are particularly contentious, as many argue that they constitute offensive exploitations of an oppressed culture.
[9] This has not, however, prevented fans from engaging in "Redface"—dressing up in stereotypical, Plains Indian outfits during games, or creating offensive banners saying "Scalp 'em" as was seen at the 2014 Rose Bowl.
Many sports teams in the United States have official mascots, sometimes enacted by costumed humans or even live animals.
University of Miami quarterback Gino Torretta told ESPN, "Even if we weren't bad boys, it added to the mystique that, 'Man, look, even their mascot's getting arrested.
Recent Winter/Summer Olympic games mascots include Miga, Quatchi, Mukmuk (Vancouver, 2010), Wenlock and Mandeville (London, 2012), Bely Mishka, Snow Leopard, Zaika (Sochi, 2014) and Vinicius and Tom (Rio, 2016) have all gone on to become iconic symbols in their respective countries.
The Norwegian Royal Guard adopted a king penguin named Nils Olav as its mascot on the occasion of a visit to Edinburgh by its regimental band.
The (very large) penguin remains resident at Edinburgh Zoo and has been formally promoted by one rank on the occasion of each subsequent visit to Britain by the band or other detachments of the Guard.
Regimental Sergeant Major Olav was awarded the Norwegian Army's Long Service and Good Conduct medal at a ceremony in 2005.
The U.S. Forest Service uses mascot Smokey Bear to raise awareness and educate the public about the dangers of unplanned human-caused wildfires.
The mascots are usually found on album covers or merchandise such as band T-shirts, but can also make appearances in live shows or music videos.
South Korean hip hop band B.A.P uses rabbits named Matoki as their mascot, each bunny a different color representing each member.