It primarily airs informative programming that showcases outdoor lifestyle & adventure, hunting and fishing.

"[1] The channel was launched on December 2, 2005[2] as World Fishing Network in standard definition on Rogers Cable.

In November 2007, World Fishing Network first launched internationally in the United States on Verizon FiOS.

Since the channel's initial launch internationally in the United States, the American feed had also launched with several other American television providers such as Charter Communications,[7] and television providers in the Caribbean, including Flow Cable in Jamaica.

[11] On January 19, 2017, the CRTC approved the sale of Insight Sports' interest in the Canadian channel to Keywest Marketing Ltd., a company with assets in both publishing and television productions relating to hunting and fishing, among others.