It was founded in 2001, with the first outlet, "The Square Pie Company", being opened in Spitalfields Market in November of that year.
[1] After the success of this shop, and after expanding sales by supplying London venues such as The Social and The Lock Tavern and running a stall at Glastonbury, Square Pie opened a concession in Selfridges food hall in London in 2003.
[2] A third outlet was opened at Canary Wharf in June 2004[3] to be followed by sites at The Brunswick Centre in Russell Square, Heathrow Terminal 1, Lord's Cricket Ground and Twickenham.
[4] Square Pie went on to have outlets in Westfield White City, The O2, Birmingham Grand Central, Westfield Stratford City and a fusion brand Square and Co outlet in Bluewater.
Beat Foods Ltd continue to produce Square Pie branded products for the Wholesale and Grocery Markets.