It is notable for being the first dedicated English distillery for single malt whisky in 100 years at the time of the building's completion in 2006.

Marks and Spencer began selling own-label English whisky in October 2013 which is distilled at St George's.

[2] The founder of the distillery, James Nelstrop, described manufacturing whisky in Norfolk as a dream forty-five years in culmination.

[4] The distillery produces a range of whisky products, including beverages and whisky-based jams & conserves.

[5] Its single malt whisky series is noteworthy for being released in batches called 'Chapters' denoting the change in the spirit throughout the aging process.