In the 2000s and 2010s, as more cities started to balk at the idea of using large amounts of public tax revenue to build stadiums for rich owners,[1] developers started to offer incentives to convince cities to chip in with the promise of revitalizing downtown neighborhoods or creating new ones by building shops, entertainment venues, offices, and residences on or near the stadium site; these sites would also generate tax revenues to pay for the sports facility[2] and entice customers to stay longer in the area.
[5] While a similar project was proposed around what became Petco Park, it took 17 years to break ground due to financing issues and environmental concerns.
[7][2] In the Milwaukee Bucks' experience with the Deer District, the team has been able to charge higher rates for square footage because of the unique positioning of the property.
During the Bucks' run to the 2021 NBA Finals, the Deer District plaza, which holds 8,000, was augmented with space for another 20,000 on the former Bradley Center site.
[15] Seven years later, the Metropolitan Football Stadium District was chartered, leading to the construction of Empower Field at Mile High.