[8] By the end of 1990, all regular services had been converted to minibus operation using a mixture of 16 and 24 seat vehicles.

The company recovered strongly positing excellent growth in passengers and a steadily improving financial position underlined by innovative marketing, engaging in community activities, promotions including telemarketing.

The company has also been a significant winner in the 'Kickstart competition', a directly government funded initiative to provide and upgrade to services which should eventually become self-supporting.

The introduction of free concessionary fares to the disabled and those over 60 and the inherent organic growth in the business put considerable capacity demands on the company, which is switched to double-deck buses on many routes to cope, with older double-deckers being transferred from other Stagecoach operations.

The company has campaigned for a better settlement on the fare concessions and the reimbursement from the scheme is said to be amongst the weakest in the country whilst demand is amongst the strongest.

In June 2008, Alexander Dennis Enviro400 buses were purchased for use on the new go2 service from Exeter to Newton Abbot.

On the weekend of the 24/25 September 2016, all engineering for Exeter was moved from Belgrave Road to a new maintenance hub built into the Matford park & ride site on the outskirts of Marsh Barton, Exeter[18] In late October 2018, in Plymouth, Stagecoach took over the majority of Target Travel services throughout the city, as well as re-instating some formerly closed bus-routes.

[citation needed] Changes to routes in Exeter in September 2007 caused complaints from residents of the affected areas.

Stagecoach acquired their depot in Plymouth along with its outstations in Tavistock and Dartmouth, and operated a smaller network of routes that First had withdrawn.

[citation needed] Stagecoach South West has been awarded a five-year contract to operate services on Guernsey from April 2025.

[30] [citation needed] On 5 October 2019, a Stagecoach Gold bus overturned on the A385 road between Totnes and Paignton injuring 37 people, 8 seriously.