Many rural services ran from Lincoln's St. Marks Bus Station to the outlying villages surrounding the city.

[5] A hire coach operation named 'Coachlink' was also founded under Traction Group ownership, however it would be dissolved by March 2004 due to the business becoming financially unviable.

These were single-deck buses branded as "Super Buzz", adopting a yellow, red and blue striped livery that featured a stylised bee graphic.

[10][11] Roadcar later expanded its low-floor fleet from February 1999 through being a founder operator of the Lincolnshire County Council administered Lincolnshire InterConnect rural bus network; RoadCar introduced three "Lo-Liner" branded single-deck buses on service 6 between Lincoln and Skegness, which originally ran alongside high-floor "Hi-Liner" double-decker buses.

At the beginning of August 2006, Stagecoach caused considerable controversy[citation needed] with their decision to make major changes to the bus network in Lincoln.

Following a local media campaign, the company agreed to make some changes to return services to those areas which had lost them.

Bus services operate to urban destinations such as Lincoln, Gainsborough, Skegness and Scunthorpe via the rural communities in between.

The service was relaunched in April 2014 as the 'Skegness Seasider', with six Alexander ALX400 bodied Dennis Trident 2 buses refurbished in colourful liveries and named 'Rocky', 'Candy', 'Pierre', 'Shelly', 'Sandy' and 'Salty'.

In 2016, 'Rocky' was replaced by an open top Alexander Dennis Enviro400, coinciding with the introduction of the Cleethorpes Seasiders: two Wright Eclipse Gemini bodied Volvo B7TLs named 'Lolly' and 'Splash'.

[citation needed] The ThreeFifty was relaunched as the 'Humber FastCat' by Stagecoach in Lincolnshire in 2009, receiving an investment of six branded single-deckers, each of which carried a name on a special orange livery.

[28] The FastCat brand was later refreshed in 2014, in conjunction with the introduction of the sister 'Humber Flyer' service at Stagecoach Grimsby-Cleethorpes.

[22] Stagecoach later invested in a £1 million fleet of six new Alexander Dennis Enviro200 MMCs for the service in 2017, featuring USB charging and leather seating.

[30] On 11 April 2004, a Volvo B7TL double-decker bus with East Lancs Vyking bodywork operated by Lincolnshire RoadCar collided with a number of pedestrians outside the main entrance to Fantasy Island amusement park on Sea Lane in Ingoldmells.