[1] Stagecoach Midlands can trace its origins back to April 1927, when Stratford-on-Avon Motor Services was founded with a single blue-liveried 14-seat Chevrolet LM bus.

[4] In June 1935, British Electric Traction (BET) subsidiary Midland Red purchased both Stratford Blue and the Leamington Green Bus Company from Balfour Beatty.

[12] During Western Travel ownership, Midland Red South opened a garage in Coventry and also revived the Stratford Blue name, and following the acquisition of Bedworth coach operator Vanguard Coaches in September 1989,[13] began operating its first minibus services in Coventry in competition with West Midlands Travel, using a fleet of eleven Ford Transits based at Vanguard's depot.

[14] Midland Red South was included in the sale of Western Travel to Stagecoach in November 1993 for £9.25 million (equivalent to £23,800,000 in 2023).

The contract gain marks the first time the Stagecoach Group have operated regular bus services in Birmingham for many years.

The 'Goldline' G1 service from Warwick to South Farm commenced operations on 12 November 2007 following the launch of a fleet of 11 Optare Solo midibuses by Stagecoach Group chief executive Brian Souter.

The route operated at a frequency of around every 10 minutes Monday to Saturday during the day, running every half-hour on evenings and on Sundays.

Running from Peterborough to Milton Keynes via Kettering,[27] the X4 was formerly the longest bus route in Northamptonshire, however from May 2018, the X4 was shortened to run only between Northampton and Peterborough via Corby, with the Milton Keynes section dropped in favour of the X7 service to Leicester; this route would itself be replaced by the X6 service in July 2019.

[28][29] These buses were complemented with part of an order of eight Alexander Dennis Enviro400 MMCs in conventional fleet livery in November 2016.

Chander, aged 77 at the time, was found to have worked over 60 hours per week and had previously been warned by Stagecoach bosses after four bus crashes three years beforehand, however he had been allowed to continue driving buses with the company; he was diagnosed with dementia following the crash and was found unfit to stand trial before the Traffic Commissioner.

[36][37][38] As of June 2024, Stagecoach Midlands operates 323 buses from seven depots and outstations in Corby, Kettering, Leamington Spa, Nuneaton, Northampton, Rugby and Stratford-upon-Avon.