[2] StarTimes GO was launched during the COVID-19 pandemic in Uganda and Kenya as a home shopping service combining a television show, an online shopping platform and a call center service to offer StarTimes subscribers a safe way to do their shopping without having to leave their home.
[1] Quickly, StarTimes GO expanded to neighboring countries and by September 2020 the service was available in 11 sub-Saharan African countries (Uganda, Kenya, South Africa, Zambia, Tanzania, Nigeria, Rwanda Mozambique, Ghana, Côte d'Ivoire and Democratic Republic of the Congo).
[3] On 1 September 2020, StarTimes officially launched the StarTimes GO TV channel as a free-to-air shopping channel in Uganda, Kenya and Nigeria.
[4] The platform currently sells electronic products as well as daily commodities.
[5] Products are introduced through the TV shows and can be ordered through StarTimes online platform and call center.