In 1985, the serial komiks by Nerissa Cabral, Hindi Nahahati ang Langit was adapted into a film and it stars Christopher de Leon, Lorna Tolentino, Edu Manzano, and Dina Bonnevie.

[citation needed] The 1990s also saw the pioneering works of the company by integrating computer-generated images, special effects and makeup/prosthetic into some of its films like Patayin sa Sindak si Barbara (1995), Magic Temple (1996), Kokey (1997), Magandang Hatinggabi (1998), Hiling (1998), and Puso ng Pasko (1998) among others.

Other notable works are live-action adaptations of popular Japanese anime series like Sarah... Ang Munting Prinsesa (1995) and Cedie (1996), in turn, based on children's novels by English playwright and author Frances Hodgson Burnett, which incorporates stylish production designs and costumes and was shot abroad.

From September 1997 to July 1999, former Viva Films executive Eric Cuatico Jr. briefly served as co-managing director of the studio alongside Santos.

Most of the all-time highest-grossing films in the history of the Philippines are either produced or co-produced by Star Cinema as reported by Box Office Mojo.

In 2002, Star Cinema together with Unitel Pictures released the Filipino-American film American Adobo with mixed reviews in the United States.

Star Cinema films that were well received by critics in this period were Anak (2000), Tanging Yaman (2000), Bagong Buwan (2001), Dekada '70 (2002), Nasaan Ka Man (2005), Kasal, Kasali, Kasalo (2006), In My Life (2009) and On the Job (2013).

[citation needed] It started its television venture in 1997 with Esperanza, a soap opera starring Judy Ann Santos in the title role.

[citation needed] After Esperanza ended, it was followed by Labs Ko Si Babe, the first romantic comedy television series in the Philippines starring Jolina Magdangal and Marvin Agustin.

[14] Soap operas produced by Star Creatives had been subtitled and dubbed to several languages including English, Spanish, Portuguese, Turkish, Khmer, Mandarin and French and most notably those that are targeted to Asia Pacific, Africa and Latin America.

It is the exclusive home video distributor of the Star Cinema film library, as well as ABS-CBN programs, and karaoke CDs.