The IdeaFirst Company (TIFC), commonly known as IdeaFirst, is a Filipino film, television production company and talent agency founded in 2014 by filmmakers Jun Robles Lana and Perci Intalan.

The company focuses on film and television production, as well as artist management.

The IdeaFirst Company was founded on April 1, 2014 by filmmakers Jun Robles Lana and Perci Intalan.

[2] Lana formerly served as the Creative Director for GMA Network, while Intalan was an Executive Producer for Walt Disney and the former first Vice President for Entertainment for TV5.

[6] Creatives under IdeaFirst include Sigrid Andrea Bernardo, Christian Bables, and Prime Cruz.