Each week, a new face is paired with an established artist, the better to remind the older stars of their responsibility to help their younger brothers and sisters."

The Kings of Star Magic The next set of five episodes featured the talent agency's top five male artists, namely: Piolo Pascual, Diether Ocampo, John Lloyd Cruz, Zanjoe Marudo, and Sam Milby.

For its second and third seasons, Star Magic Presents shifts to a youth-oriented drama format,[4] assembling 19 of its teen talents for a season-long story entitled Abt Ur Luv, under the direction of Erick C. Salud.

Other cast members include: Carla Humphries and Denise Laurel; New Star Magic talents Victor Basa, Angelo Patrimonio, and Enchong Dee; PBB Teens Aldred Gatchalian, Joaqui Mendoza, and Mikki Arceo; and Star Circle Batch 13 talents Aaron Agassi, Valeen Montenegro, Christopher Gutierrez, AJ Perez, Dino Imperial, Empress Schuck, Lauren Young, and Zia Marquez.

For its third season, Abt Ur Luv continues with more cast including John Wayne Sace and Erich Gonzales and some other Star Magic batch 15 teens.