In some cases, a performer may produce their own star vehicle as self-promotion or a vanity project.
By showcasing that actor's talents, the vehicle was an attempt to create another bankable star bound to the studio until their contract expired.
[3] Musicals and music-themed films have commonly used the star vehicle format to capitalize on the popularity of their performer.
While Presley's films were a commercial success, they mostly failed to attract critical acclaim, being made primarily as a platform for his musical performances.
On the other hand, Frank Sinatra is noted as a performer whose filmography strengthened his musical popularity and critical credibility.