Later, the company opened its first Reserve location, a three-story store in Latin America, solely selling Colombian coffee.

The roasteries, usually tens of thousands of square feet (thousands of square meters), are often described as a theme park experience, including coffee bars with tastings, cocktail bars, areas to observe the roasting and brewing processes, areas to purchase food, and local artwork throughout.

[3] The company currently operates a total of six roasteries, in Seattle (opened 2014), Shanghai (2017), Milan (2018), New York City (2018), Tokyo (2019), and Chicago (2019).

The roastery includes a split-flap display, a departure board style common in 20th century railway stations.

[1] The roastery in Shanghai, China, is located in the HKRI Taikoo Hui mixed-use development, on the luxury shopping strip Nanjing Road.

It opened in December 2017 and was the largest Starbucks location in the world at that time, since surpassed by the Chicago roastery.

[9] The Shanghai roastery has a roasting facility, three coffee bars, a Teavana tea bar, and an augmented reality feature designed by Alibaba: information about coffees and the roasting process viewable by opening the company's Taobao app and pointing it in different places.

The cask is decorated with 1,000 traditional Chinese stamps, hand-engraved, telling stories of the company and coffee.

Similar to Seattle, the building also features an old-fashioned split-flap display board, showing which varieties are being roasted, and information about their flavors and origin.

[9] The roastery in Milan is located in the Palazzo Broggi [it], formerly the city's stock exchange and main post office building.

The affogato ice cream is made to order with liquid nitrogen, served with an espresso shot.

The fourth floor has the "Amu Inspiration Lounge", an event space planned to be certified as a training location by the Specialty Coffee Association of Japan.

The cask holds roasted coffee beans, allowing them to settle and gas to escape before brewing or packaging.

The building at 646 North Michigan Avenue on the Magnificent Mile has five stories at 35,000 square feet (3,300 m2); it was formerly a flagship store for Crate & Barrel.