It is a ‘how-to’ magazine for newcomers to drawing and painting, offering guidance and encouragement.
The Artists' Publishing Company also publish Leisure Painter magazine, which offers practical advice to amateur painters; and The Artist, which is aimed towards the more experienced artist.
The magazine provides information on the materials needed to start painting and drawing, along with step-by-step demonstrations to work from.
Each issue is intended as a complete course of basic instruction, using drawing and coloured pencils, water-soluble pencils, watercolour, acrylics and oil pastels.
Experienced and popular tutors give guidance on how to paint landscapes, flowers, and household objects, as well as other subject matter.