Start with Why

Start with Why: How Great Leaders Inspire Everyone to Take Action is a 2009 book by Simon Sinek.

[1][2][3] The book starts with comparing the two main ways to influence human behaviour: manipulation and inspiration.

The book primarily discusses the significance of leadership and purpose to succeed in life and business.

Sinek highlights the importance of taking the risk and going against the status-quo to find solutions to global problems.

[7]According to NPD BookScan's mid-June 2016 to mid-June 2017 ranking of printed book sales, Start with Why ranked (without disclosing the geographical region) as the "bestselling leadership book" of that period, selling 171,000 paperback copies.

Three concentric circles, with the inner circle, labelled Why, the middle circle labelled How, and the outer circle labelled What
The golden circle diagram, redrawn from Start with Why