[9] At its outset, Stash had enlisted 65 hotels (including boutiques, spas, and resorts) in 50 cities mostly across the United States.

In early 2014, Stash became the largest loyalty reward program for independent hotels in North America.

[11] In January 2014, a study conducted by researchers from Cornell University, Ithaca College, and Michigan State University showed that hoteliers who had enrolled in the Stash Hotel Rewards program saw an average increase of incremental revenue between $400,000 and $780,000 annually.

It is free to sign up for the program, and guests who enroll are awarded 5 points for every dollar spent at in-network hotels.

[2][3][4] Stash differs from most traditional loyalty programs in that it allows individual properties to set the number of points required to redeem a free night.