The name "Stayen" is a local dialect word for "Staden", an old quarter of the town on its western side.

One regularly applied soubriquet is "Hel van Stayen" ("Hell of Stayen"), used on behalf of top teams that suffer defeats in the stadium.

The Stayen Hotel is built into the north side of the stadium: 20 of its rooms overlook the pitch.

From February 2023, the Japanese company "Daio Wasabi Farm" acquired the naming rights of the stadium, and named it "Daio Wasabi Stayen Stadium".

This is the first time in history for a Belgian league that a Japanese company has acquired the naming rights for a stadium.