Steeden was established in Queensland in 1958,[1] when twins Eric and Raymond Steeden opened a factory in Brisbane, Australia, producing leather cricket balls, rugby league balls and boxing bags.

The company moved to New South Wales in the 1960s, and was acquired by British sporting goods corporation Grays International (marketed through its brand Gray-Nicolls) in 1995.

The company has a large range of rugby products that includes footballs, protective gear (shoulder pads, head protectors), clothing (uniforms), and accessories (bags).

[2] The Steeden name has become so synonymous with rugby league in Australia that it is often used as noun to describe the ball itself.

[8] Steeden is also a partner of NRL teams Melbourne Storm, Penrith Panthers, South Sydney Rabbitohs and Wests Tigers [9][10]