segment on the Berrics website, Williams revealed in 2012 that the idea of DGK "really came out of nowhere", further explaining that the company was built upon the Gold skateboard wheels brand that he co-owned with his good friend Eli Soto.
Williams stated in the interview that the "Dirty Ghetto Kids" name was thought of fairly immediately, elaborating that he "didn't really second-guess", as it was what he "really wanted to do".
"[7] Teixeira subsequently joined the roster of DGK and explained his decision in a January 2011 interview: "I feel like it was time for me to make a move and do what I wanted to do.
[12][13] Williams spoke with The Wall Street Journal in July 2012 to promote the expansion of the brand into the Macy's department store chain.
My personal goal is, like, I want my son and daughter to be old enough that their still around to where they can remember that, you know, daddy's company DGK is, like, on the billboards, or maybe commercials on TV, and, you know, those are the things that I like to pride myself on.
[15] Following the release of Parental Advisory, the majority of the DGK squad filmed a "United Nations" segment for the Berrics website,[16] and Keelan Dadd was assigned professional status after five years with the company.
[17] Williams explained the ethos of both himself and DGK in a 2013 interview with the European skateboard publication, Kingpin—the importance of fun, friendship, and community is highlighted:
On October 5, 2012, DGK launched the "Free Fabes" campaign to raise legal fees for Williams' close friend and former professional skateboarder, Fabian Alomar.
A member of the now-defunct brand, Menace, Alomar was arrested and detained on a drug possession charge and faced a lengthy sentence due to California's "3-strike" legislation.