DC Shoes, Inc. is an American brand specializes in footwear for action sports such as skateboarding and snowboarding.

[4][5] In 2010, DC Shoes moved from Vista, California, to Quiksilver's headquarters in Huntington Beach.

Apart from Myers and Henry, all of the skateboarders from the video remained sponsored by the company in 2013, and have since attained professional status.

[8] The other new team announcements were Mikey Taylor, Mike Mo Capaldi, Nyjah Huston, Chris Cole, and Davis Torgerson.

[11][12] A progression of the brand relaunch was the "Rediscovery" campaign that commenced in December 2011, following the addition of Capaldi and Huston to the skateboard team.