The practice of muscle worship can involve various wrestling holds and lifts, as well as the rubbing, massaging, kissing, or licking of a dominant's body.
Many other sites are oriented towards straight men who enjoy worshipping female bodybuilders and other fit, muscular women, either virtually or by arranging for in-person sessions.
[14] In a similar vein of criticism, Kōbō Abe's The Ark Sakura (1984) contains a quarry, populated in part, by the Olympic Prevention League who shout "Down with muscle-worship!
"[15] Another critic, Jean-Marie Brohm, holds that muscle worship is part of the "dominant ideology of sport, writing "[a]ll the values of the capitalist jungle are played out in sport: virility, sexual athleticism, physical dominance, the superman, muscle worship, fascistic male chauvinism, racism, sexism etc.
"[17] In researching for his 2002 book, Skipping Towards Gomorrah, Dan Savage received an advance from eventual publisher Dutton to explore the Seven deadly sins, which included paying "a male escort with a body like an SUV whose specialty was "muscle worship" and who liked having his feet kissed for $500 an hour.