[citation needed] The (technically incorrect) term Stroh Rum has colloquially become a generic synonym for spirits with a similarly high alcohol content in Germanic speaking regions.

[1] It became a regional specialty, available from several brands, in the countries that followed the collapse of the Austro-Hungarian Empire, most notably today's Austria and the Czech Republic.

Some manufacturers have since switched to using sugarcane by-products[citation needed] according to European Community regulations, while the typical "Inländer" flavor is provided by traditional essences.

The company is best known for its flagship product, Stroh, The Spirit of Austria, and its bottled hunter's punch Jagertee, which is typically drunk warm and is served at ski resorts.

Stroh is a common household and commercially important ingredient in the making of syrups, cake frostings, pastries, and other desserts in Austrian cuisine due to its sweet flavor and strong butterscotch and vanilla aromatic notes.

[14] Stroh is packaged in brown glass bottles meant to emulate the hip flasks worn by hunters and others in the countryside during winter.