The items he reviews are often low quality and procured from various variety stores (notably UK's Poundland), or are poor knockoffs of well-received or well-known products, which he refers to as "tat".

Almost all of Ashens videos are filmed in his home, showing only his living room couch and his hands, that are holding and pointing to the products he is reviewing, while his face is rarely seen by the viewer.

[7][9] His secondary channel, used mainly for DVD extra-style clips, along with an annual look with Daniel Hardcastle at a series of Advent calendars throughout December, has over 319,000 subscribers and over 63 million video views.

[11] In 2013, Ashen, along with Emma Blackery, Daniel Howell (danisnotonfire) and Phil Lester (AmazingPhil), starred as a contestant in a remake of the 1980s TV show Knightmare during the YouTube Geek Week event.

[7][12][13] Ashen made his first television appearance on a 2008 episode of Charlie Brooker's Screenwipe, where he played a cameo role as Mr. Noseybonk, a character from the 80s BBC children's show Jigsaw.

[6][19] The series took eight days to film, consists of 10 episodes and won a Marketing Week "Engage Award" in the "Gaming and Entertainment" section.

[27] On 9 October 2020 Ashen announced on Twitter that the film is available for preorder, and was released on 19 November 2020 on iTunes, YouTube Movies, Amazon and Vimeo.

[29] In October 2023, Ashen announced that a currently ongoing Kickstarter campaign had been launched for a new Horror film about the demonic hound, Black Shuck, who features in English folklore.