A bimonthly title, it followed the success of magazines such as FHM and Loaded in being pitched toward a young, male audience, with a focus on consumer goods and electronics.

The brand took a more lifestyle-orientated direction in 1998, before publishing group Haymarket bought the title in January 1999 and refocused the magazine to consumer electronics.

[4] Haymarket Media Group CEO Kevin Costello said at the time of the sale: "Stuff is a truly iconic brand, trusted by its tech-loving followers to entertain, educate, and inspire.

The British version of the magazine is focused on gadgets, games, and gear, including innovative and exciting consumer electronics.

Spun off from a regular section in another of the group's titles, Maxim, Stuff's American edition featured reviews of consumer electronics alongside other articles of interest to a predominantly male audience.

In June 2007, all but one of Dennis's US titles were sold to private equity firm Quadrangle Group,[5] which closed the magazine later the same year.