Subscription box

[1] Subscriptions vary in both cost and frequency, making them more accessible to a greater range of customers with different socioeconomic backgrounds.

[3] According to Forbes, Birchbox, which is arguably the most recognizable service and valued at a reported $485 million in April, 2014,[4] led the subscription box trend with its 2010 launch.

Birchbox has reached nearly 400,000 monthly subscribers and has inspired many other companies to start utilizing subscription boxes.

[6] The subscription box industry came into the limelight when Unilever acquired Dollar Shave Club, another well-known entity in this space.

[7] Shipping costs and the need to constantly innovate present challenges to retailers offering the subscription service.