Suggestion box

Throughout the years variations of this method included paper feedback forms which can be sent via postal mail, such as the "We value your input" or "How was the service today?"

cards found in some restaurants; solicitations to provide comments over the telephone, such as a voluntary survey at the end of a transaction with a call center, or even an invitation on a printed store receipt to call and complete a customer satisfaction survey (sometimes offered with a product discount); or the placement of feedback forms on an institution's website.

Anonymous feedback increases the opportunities for obtaining accurate market research data and improving customer relations.

In other contexts, it turned into a complete issue tracking system, which allows the following main features (that was impossible with the old classic suggestion boxes): Running a suggestion program virtually can be beneficiary regarding greater transparency, clear and direct communication, and a more effective feedback loop.

Gathering employee opinions with a suggestion box can also be fruitful, especially in groupthink-prone environments and within a corporate culture that adheres to a "shoot the messenger" mentality.

However, as with the use of anonymous suggestion forms from the public, allowing unsigned comments may sacrifice accountability and make the feedback system prone to abuse.