A crazy urge) is an independent Hindi-language slacker comedy film directed by Amit V Masurkar and produced by Tulsea Pictures[1] in association with Mantra/Runaway Entertainment.

In this slacker bro-mantic comedy, writing partners Dulal and Mainak dream of shaking up the Bollywood film industry in India with their script Sulemani Keeda[2] (Hindi street slang for "Pain in the Ass").

They find some hope when the drug-addled, cat-obsessed Gonzo Kapoor, the son of a famous B movie producer, hires them to write an art house film billed as "Tarkovsky with orgies" for his directorial debut.

"[5] Firstpost.com puts Sulemani Keeda in 2014's "Most Awaited Films" list alongside biggies like Anurag Kashyap's Bombay Velvet and Vishal Bharadwaj's Haider.

It is light-hearted and funny with the director's assured touches, for instance, an animated set-piece that shows a pet cat snort cocaine and kill itself in a fish bowl.

"[7] In the words of critic Elvis D'Silva: "You have to be as exhausted by Bollywood romance as I am to appreciate exactly how surprising and wonderful that is… For me, the real star of the movie was the blossoming romantic relationship between Dulal and Ruma.

Critic Arnesh Ghose writes, "While Tewari steals the show with his frolicking comic timing and dialogue delivery, Masurkar should be applauded for a crisp screenplay and dialogues… the all-pervading irreverence and we-don’t-give-a-fuck attitude makes it an intimate story of Mumbai's film-dreaming strugglers."

Liquor in plastic glass, flat owner's son asking for rent, no money for screenwriters, another Kapoor struggling for break – it gets some of the small details so bang on.

"[9] Birmingham based South Asian culture website Desiblitz.com called the film "youthful and hilarious" and sponsored the Q&A after the screenings in London, the recordings of which are available online.

"[15] Hindustan Times critic Rohit Vats justifies Sulemani Keeda in the title as "Ordinary people, Extraordinary show"[16] Rediff.com says "The duo's (Naveen and Mayank) prowess as actors becomes obvious in a brilliant scene that depicts one of their writing sessions in black and white, without any words.Every other actor in the film has clearly given it their 100% too – from Krishna Singh Bisht's manchild Pokhriyal, Karan Mirchandani's cocaine-snorting, cat-loving Gonzo and the lovely Aditi Vasudev as Ruma.

Though some might say that Sulemani Keeda can be best described in one of its own closing lines, (“Dialogues acche thhe, film theek thi,”) I'll say it's definitely worth a watch for some zany comedy, break-out performances and a peppy soundtrack that you'll surprisingly find yourself humming on the way back home.

"[21] DearCinema.com reviews "Sulemani Keeda is quite a few things at once- a snapshot of strugglers in Bollywood , a bittersweet coming-of-age saga, a tale of friendship between two very dissimilar men, and a love story that may not have a conventional ending.

"[23] Shekhar Kapur, Mallika Sherawat, Nagesh Kukunoor, Vinay Pathak, Ayushmann Khurrana attend special screening of Sulemani Keeda at PVR Juhu on 10 December 2014 and celebrated Aditi Vasudev's birthday along too.

"[24] Rajeev Masand, one of India's most well known critic says " Slickly shot, capturing a real, lived-in feel of the city, this is a charming little indie that manages to say something important, while never forgetting to make you laugh.