SunSmart is a not-for-profit health promotion program in Australia that promotes a balance between the benefits and harms of sunlight exposure, most notably including vitamin D and skin cancer.

[citation needed] Programs now operate in each state and territory of Australia by respective Cancer Councils, all using common principles but tailored to jurisdictional priorities.

[3] SunSmart's investment in prevention brings considerable human and economic benefits across Australia.

The program has generated a $2.30 net saving for every dollar spent, and was rated the second most cost-effective and health-saving intervention by the Victorian Department of Treasury.

[4] The 2010 Assessing Cost-Effectiveness of Prevention report identified an intensive SunSmart campaign as one of a handful of cost-effective interventions for the future that would have a large impact on Australia's health.