[2] Suosikki was originally Fazer's record company Finnlevy's response to Scandia-Musiikki's music magazine Iskelmä ("schlager").
In a time before the flood of popular culture supply, Suosikki grew to an especially important status in the Finnish youth subculture.
Appearing on the cover and on the centre posters of the magazine was a status which many Finnish popular music stars sought, as Suosikki was the primary medium through which the youth heard of new bands and artists in the 1980s.
The column was hosted by physician Erkki-Pekka Helle who answered questions about health from the youth, which usually started with the words Dear Eki.
[9][a] Other concepts and phenomena associated with the magazine were the Miss Farkku Suomi contest and the Kultaturbo ("golden turbo") extra large issue published every August.
[12] The discontinuation was explained also by changes in the youth's media behaviour, the establishment of Internet culture and the fragmentation of music consumption.