Super-app

Notable examples of super-apps include Tencent's WeChat in China, Tata Neu in India, and Grab in Southeast Asia.

For end users, a super-app is an application that provides a set of core features while also giving access to independently developed miniapps.

[3][4] Recognition of WeChat as a super-app stems from its combination of messaging, payments, e-commerce, and much more within a single application, making it indispensable for many users.

[14] Alipay is a third-party mobile and online payment platform established in Hangzhou, China in February 2004 by Alibaba Group and its founder Jack Ma.

Founded in 2012 as the MyTeksi app in Kuala Lumpur, Malaysia, it expanded the following year as GrabTaxi, before moving its headquarters to Singapore in 2014 and rebranding officially as Grab.

This stems partly from the peaking of smartphone penetration rates in many regions worldwide, which have led to overcrowded app stores and tighter restrictions on targeted advertising as regulators assert more control over the companies.

From a technical viewpoint, single-purpose apps are comparatively faster, more responsive and easier to navigate than super-apps, which help improve the overall user experience.