[8] In addition, they also released a special edition version of the Game Boy Micro styled after the color scheme of a Famicom controller to commemorate the anniversary.

[17][18][19] An event was held at the Nintendo World Store in New York City which featured Shigeru Miyamoto and former Nintendo of America president Reggie Fils-Aimé, cutting a cake themed after levels from Super Mario Bros..[20][21] The series celebrated its 30th anniversary, starting in April 2015.

[25][26][27] Other than games, Nintendo also teamed up with other brands to mark the anniversary such as Hot Wheels, Romain Jerome and Moschino.

[31] By March 12, a trailer was released on the Lego YouTube account, depicting multiple interactive playsets based on level themes in the Super Mario franchise.

[54][55] In addition to the new titles, the direct also featured a recap of previously announced promotions within the year in the form of events in other Nintendo games as well as merchandise provide by collaborations with other companies.

[59] Nintendo later added that 3D All-Stars, Super Mario Bros. 35, and the Game & Watch handheld were all to cease sales after the end of the celebration.

[60][61] On September 13, Nintendo launched two websites for Super Mario Bros. and The Lost Levels, alongside printable manuals for the respective games.

The websites acted as tie-in promotions for the then upcoming Game & Watch: Super Mario Bros. handheld, as well as celebrating the anniversary as a whole.

[35][63] However, the announcements were split from the main celebration, partially due to Nintendo's transition to work from home development.

The gameplay consists of action-adventure game exploration in a linear open world where Mario can use mechanics such as the Confetti Bag or the 1000-Fold Arms to solve puzzles or to progress forward.

[82] Critical feedback for the Game & Watch was positive, revering the device for its presentation,[83] secrets to find,[84] as well as the clock feature.

[87] A port for the Wii U title Super Mario 3D World were part of the initial anniversary rumor reports in March 2020.

[43] The game was announced in the anniversary direct as Super Mario 3D World + Bowser's Fury on September 3, with a release date of February 12, 2021.

The characters' run and climb speed were increased and a mid-air dive were implemented into the player's move set.

[89] The port features a new snapshot mode that allows users to take in-game screenshots and add stamps to the photo, replacing the game's Miiverse functionality.

Mario is tasked with collecting tokens known as Cat Shines to destroy the black sludge that appears throughout the world and free Bowser.

[95] Bowser's Fury adapts 3D World's gameplay into an open-world environment, with segmented areas replacing individual levels.

[91] The bundle was met with overwhelming positive feedback,[99] with critics praising 3D World's upgraded features and local multiplayer,[100] although cited that the online mode wasn't always reliable.

[103][104] However, the game was criticised for the Fury event's repetitiveness and the AI of Bowser Jr.[105][98] In the same anniversary direct, an online multiplayer battle royale titled Super Mario Bros. 35 was announced.

[110][111] After the game's servers were shut down on April 1 another battle royale developed by Arika, Pac-Man 99, took its place on the Nintendo eShop.

[114] Coins can be collected in the levels as well to spend on a roulette wheel which can grant the player a power-up to help aid against defeating enemies.

It not only brings back some nostalgic memories, but it may allow them to find there are plenty of fun things they haven't yet discovered."

[37][40] In the anniversary direct, the game was officially announced as Super Mario 3D-All Stars with a release date of September 18.

After the direct, Nintendo stated the game would be a limited release and would be unavailable for purchase both physically and digitally after March 31, 2021.

[3] During an interview conducted by The Washington Post with Super Mario series directors, Motokura stated that they wanted to stay true to the games' original spirit and design.

[157][158][159] Levi, added a wide selection of clothing including hats, overalls, tops, and hoodies, all of which were patterned with Super Mario characters.

[165][166][167] Another company involved in the collaboration was Jakks Pacific, which sold multiple Mario characters figurines throughout the year, both new and old.

[174] Additionally, on the My Nintendo service, members could do missions in exchange for rewards including a pin set of different Mario games.

[178] Originally, Super Nintendo World at Universal Studios Japan was going to become open to the public in early 2020, in conjunction with the 2020 Tokyo Summer Olympics and to celebrate the anniversary.

[189][190] In November, Nintendo partnered up with Amazon to produce Super Mario themed boxes that can be served to customers randomly through their orders.