[6] MERE has since expanded into other European markets including Germany, Belarus, Lithuania and Poland, where it opened its first outlet in Częstochowa in July 2020.
[8] In Greece, they started operating in May 2021, after a one-year delay due to the COVID-19 pandemic and the measures taken by the Greek Government to limit the spread of the disease.
[11] In 2023, the Russian owners declared their willingness to remain in the Greek market at all costs and proceeded with a large capital increase of their company.
Svetofor uses another approach that is traditional for such networks (but unique in Russia) — the widespread use of goods that manufacturers are ready to "merge" at a reduced price (for example, due to the expiration date of storage soon).
[15][16] In early April 2022, activists in Poland organized a protest related to the criticism of MERE as a Russian network, in connection with Russia's invasion of Ukraine.