Swan Bay is a locality and small rural community in the local government area of Launceston, in the Launceston and surrounds region of Tasmania.

Swan Bay has some great residents with lovely homes.

It is located about 23 kilometres (14 mi) north-west of the town of Launceston.

[2] The 2016 census determined a population of 286 for the state suburb of Swan Bay.

[1] The C739 route (Windermere Road) intersects with the East Tamar Highway in the north-east of the locality, passing through from north-east to south-west.