Swedish Dress Reform Association

The movement attracted a lot of attention and achieved some success during its duration, such as making corsets unfashionable among school girls.

In February 1885, Anne Charlotte Leffler held a speech on the subject in the women's club Nya Idun, and asked Hanna Winge to design a Swedish reform dress; when this was done, Leffler became the first woman in Sweden to wear a reform dress.

This created publicity, and in April 1886, a group of women founded the Svenska drägtreformföreningen with the purpose of introducing and adapting the Victorian dress reform movement's ideas in Sweden.

Among the members were Anna Hierta-Retzius and Ellen Key, who acted as its first, temporary chairperson upon its foundation, until a permanent one could be elected.

After 1896, however, the progressively more simple and comfortable fashions, the introduction of sportswear during cycling and the decrease in tight-laced corsets made the activity of the society diminish.