[2] The first festival began in Oakhurst, Georgia, with 3,000 attendees, as a way for the brewery to bring together all of the elements it was passionate about in one place – music, beer and the environment.

Patrons drank SweetWater beer while watching headlining musical act Tea Leaf Green.

As of its 10th anniversary in 2014, SweetWater 420 Festival now welcomes fans to their new home at Centennial Olympic Park in the heart of Atlanta.

Environmental awareness continues to have a large presence at the festival, which also features musicians and local artists and vendors.

From local favorites to national artists, the festival features headlining musical acts each day of the weekend-long event.