The Peach Drop is a New Year's Eve event held in Atlanta, Georgia.

The peach, constructed of fiberglass and foam, is 8 feet (2.4 m) tall and weighs approximately 800 pounds (360 kg).

[3] The Drop was moved to the Flatiron Building for the 2018 celebration with festivities held at Woodruff Park after Underground Atlanta was sold to a private developer.

Citing a focus on Atlanta's commemorations for the 50th anniversary of hip-hop music, a spokesman commented "while a worthy tradition in the past, the Peach Drop has not been an annual event since 2018.

"[10] In October 2024, the city approved a agreement to tender production of the Peach Drop to Live Nation Entertainment, resulting in its return for 2025.