It was launched with the release of White Girl Rosé in 2015.

Swish Beverages was formed by social media personality Josh Ostrovsky (aka "The Fat Jewish"), David Oliver Cohen, Tanner Cohen (the brothers behind the White Girl Problems book series), and Alexander Ferzan.

[1] In June 2015, they launched White Girl Rosé, a blend of Sauvignon Blanc and White Zinfandel.

[5] Diplo is a notable investor in the brand.

[5] In June 2019, it was announced that Anheuser-Busch InBev had acquired Swish Beverages after first acquiring a minority stake in 2018, marking the brewer's largest wine investment to date.