It featured what the company referred to as "real people" who had "switched" from the Microsoft Windows platform to the Mac.
An international television and print ad campaign directed users to a website where various "myths" about the Mac platform were "dispelled".
Certain ads featured celebrities, such as Tony Hawk, DJ Q-Bert, Yo-Yo Ma, Kelly Slater, Will Ferrell and members of De La Soul.
Due to the simplicity of the ad, many parodies surfaced on the net shortly after the campaign started.
Most of the parodies lamented features they had lost due to the switch, such as the ability to play popular computer games and use of the right mouse button.