The creators of TVGuide.co.uk envisioned people searching and watching television online, which the website cites as the reason they registered the domain name.

[2] The website was relaunched to include user-generated content and a new format: the television listings grid.

[3] TVGuide.co.uk entered a partnership with TVCatchup to allow their users to watch television online without leaving their website.

In March 2008, ITV and BBC hired lawyers to investigate the legality of TVGuide.co.uk linking directly to their video content.

[16] In September 2023 the website was completely overhauled with the mobile web interface replacing the desktop site, which was no longer accessible.