The concession was for a generator, with the arrival of George Pinho, João Lobo's son-in-law, he began to boost the station's project starting in 1995, with a deadline to follow.
At the request of his wife at the time, Rosa Lobo, the plan was to launch the station before the 1998 FIFA World Cup, which would be on schedule.
Before its foundation, TV Clube had a repeater in Floriano that frequently lost signal, receiving complaints, especially when the telenovelas were airing.
[2] The main justification for the concession was the fact that Floriano was an economic hub within the state and that at the time it was not able to display the Globo signal properly.
[3] The first television station in the interior of Piauí, the second channel affiliated with Rede Globo in the state, was inaugurated on January 10, 1997, the year of Floriano's centenary, replacing the signal from the TV Clube repeater.
Created by senator João Lobo in partnership with the Alencar family, it is made up of several departments: commercial, editorial, studio and journalistic.
This edition began with a brief speech by the presenter: Today, the city of Floriano definitively assumes control of TV Alvorada do Sul.
Our television news department, guided by the Globo Quality Standard, has a single goal: to serve the community with information and record the history of the city in its daily life.
[4] PITV was the station's main program, produced and shown until 2019 with a set based on the former NETV studio of TV Globo Nordeste in Recife.
[3] In 2013, local retailer JR Variedades got a boost in its income thanks to a year-end campaign that aired on commercial breaks on the channel.
An evolution that allows the immediate generation of reports and since November 25, 2011, live entries from Floriano on Piauí TV 1st edition on Rede Clube's programming.
The problem was reversed after 2 hours, a power generator was activated and the station returned to the air, but Floriano's Piauí TV 2nd edition was cancelled.
On April 16, 2019, Piauí TV 2nd local edition returned to the air, but with many improvisations: without a teleprompter in the first few days, the presenters read the texts using a notebook and the station's character generator (which was also damaged) did not work.