It is the flagship broadcast property of the locally based Sistema Atalaia de Comunicação, a company of Brazilian politician and businessman Walter Franco, alongside the radio stations Transamérica Aracaju, NovaBrasil FM Aracaju, Cidade 99 FM de Simão Dias and the A8 portal.
The incident resulted in a loss of Cz$5 million (in values at the time) and completely delayed the station's assembly roadmap.
Channel 8 VHF in Aracaju initially designed test bars, when at noon on its founding date, a video appeared with radio host Carlos Mota introducing the station.
[2] When it went on air, after the celebration of a mass, it broadcast local programming that marked an era, such as Sábado Geral, which had prominent presenters such as Reinaldo Moura, Luiz Trindade, Hilton Lopes and João de Barros.
On June 28, 2006, representatives from TV Atalaia and Rede Record signed the affiliation contract, in a ceremony with a cocktail party held at the Quality Hotel, in Aracaju.
[8] In January 2016, the station announced the purchase of the broadcasting rights for the 2016 Sergipano Football Championship and that it will show one game per round every Saturday afternoon.
On that same day, Priscila Andrade took over Balanço Geral SE,[10] former presenter Evenilson Santana returned to being a reporter by decision of the station's management and Candisse Matos officially took over Jornal do Estado 1st Edition.
[11] In July 2016, the station definitively removed G2PTV's independent production from the air, and the Zero Tolerance program resumed its normal schedule from Monday to Friday.
Jornal do Estado 1st edition leaves the program and is replaced by Balanço Geral SE, presented by Tiago Hélcias and with comments from the public security consultant, military police officer Coronel Maurício Iunes.
On August 28th, Burburinho debuts, an entertainment program that mixes music, lifestyle, gastronomy, health and a multitude of varieties and is presented by journalists: Thayssa Bezerra, Sol Meneghini, Jéssica Lieko and Marcelo Efron.
On March 20, 2018, the broadcaster canceled TV Atalaia Entrevista, after its presenter, Carlos Batalha, reported false news about councilwoman Marielle Franco, shot dead in Rio de Janeiro, a week earlier.
The station began its digital transmissions on January 22, 2009, through channel 35 UHF, being the first broadcaster in Sergipe and also the first Rede Record affiliate to operate the new technology.
A ceremony was organized in the presence of the station's owner, Walter Franco, the state governor, Marcelo Déda, and the mayor of Aracaju, Edvaldo Nogueira.
In the weeks leading up to the festival, the broadcaster aired the program O Melhor do Verão with the businessman who created the party, Fabiano Oliveira.