The station is the flagship broadcasting property of the locally based Rede Capixaba de Comunicação, the media arm of Grupo Sá Cavalcante, in addition to being part of Rui Baromeu's Rede SIM since December 20, 2024, through a joint venture agreement,[1] it generates its programming for around 80% of Espírito Santo.
The station was founded on October 10, 1989, by Walter de Sá Cavalcante, owner of Grupo Sá Cavalcante, the largest business group in the state of Espírito Santo, which is responsible for 4 shopping malls in the Metropolitan Region of Vitória, the Bob's and Spoleto franchises in Espírito Santo, in addition to several other construction projects across the country.
[4] On May 18, 2023, SBT executives announced their intention not to renew their contract with TV Tribuna after 38 years, citing allegations of the station's facilities being scrapped,[5] in addition to the lack of expansion of the digital signal and the judicial recovery process of the companies of the João Santos Group, with the decision being announced on the 31st.
[6] Despite the decision, Rede Tribuna initiated legal proceedings against Grupo Silvio Santos in June of that year, claiming that the affiliation with SBT was important to keep the channel's accounts up to date and its departure would end up resulting in layoffs, going through several twists and turns, until Tribuna received a favorable opinion from the Court of Justice of Pernambuco, maintaining the partnership with SBT on a judicial basis.
[7][8][9] The São Paulo broadcaster had already reached a five-year agreement with Rede SIM, which took the case to the Superior Court of Justice (STJ) for recognition of the partnership and for the trial to be held by the Court of Justice of São Paulo and not in Pernambuco, which had given a favorable opinion to Tribuna, but the case was dismissed.