As early as July 1944, Assis Chateaubriand held discussions with RCA executives David Sarnoff and Vladimir Zworykin, where he insisted that his conglomerate should establish two television stations, one in São Paulo and the other in Rio de Janeiro.

[1]: 85–87 On January 27, 1948, the Diário da Noite reported the imminent arrival of television in both Rio de Janeiro and São Paulo.

[1]: 262 The launch day solemnities took place atop Sugarloaf Mountain, starting at noon, reaching out to approximately 5,000 television sets installed in the area.

[1]: 264 In late 1951, the station broadcast the Brazilian telenovela Sua Vida Me Pertence (Your Life Belongs to Me), which featured the first televised kiss on February 8, 1952.

On April 1, 1968, the Spanish company Movierecord secured a two-hour programming slot for its Latin American Ola Vision project.