The company sells over 1,000 blends of tea in its more than 70 boutiques and salons in Asia, Europe, the Middle East, and North America.

[5][6] Its founder, Manoj M. Murjani (a Hong Konger of Indian descent), conceptualised the luxury teahouse chain together with French-Moroccan tea sommelier, Taha Bouqdib.

[8] The company opened its first tea outlet in Raffles Place's Republic Plaza in Singapore in 2008 followed by a larger location in the ION Orchard mall.

[9] By 2009, TWG Tea products were sold at the Dean & Deluca grocery store in New York and were offered on Singapore Airlines' flights.

This ultimately led to a lawsuit alleging trademark infringement from the Tsit Wing Group, which had been doing business in Hong Kong since 1932 using the acronym "TWG".

[21] The company's tea products are distributed in 42 countries in retailers like Harrods in London,[18] Dean & Deluca in New York City,[10] El Corte Inglés in Spain and Portugal, and Feinkost Käfer in Germany (among others).