This unique combination of ingredients earned Reese's Take 5 top honors in the 2019 LA Times official candy bar power rankings.

[4] At the beginning of 2016, Hershey partnered with a panel of "diverse millennial-aged students" to design a new wrapper and logo for the candy as part of a comeback campaign.

[5] In June 2019, the candy was renamed to Reese's Take 5 and underwent a packaging change, with the primary color of the package changing from black to orange[6] Also in June 2019, Hershey released that the ingredient peanut butter in TAKE5 has always been Reese's Peanut Butter.

[9] Staple products such as the Reese's peanut butter cups and Hershey's Kisses were not affected by the price change, but other products from the manufacturer saw a change in their composition when cocoa butter was substituted with cheaper ingredients, such as vegetable and sesame seed oil.

In September 2016, Hershey led the SmartLabel initiative,[11] becoming the first brand to adopt the Grocery Manufacturers Association's consumer-transparent packaging standard.