In 2016 London authored The Base of the Pyramid Promise: Building Businesses with Impact and Scale, which translates over 25 years of research and experience into actionable strategies, frameworks, and tools for managers seeking inclusive growth.

[6] Co-edited by London and Stuart Hart, authors included Jacqueline Novogratz, Allen Hammond, Robert Kennedy, Erik Simanis, Madhu Viswanathan, and Patrick Whitney.

In 2012, Ross School of Business colleagues London and Ravi Anupindi published "Using the base-of-the-pyramid perspective to catalyze interdependence-based collaborations" in the Proceedings of the National Academy of Sciences.

This article argues that for both donor- and enterprise-led value chain initiatives to be simultaneously scalable and sustainable, a BoP perspective must be taken so that development and business efforts are better integrated.

[14] He then began his international career, working first in Malawi as a Peace Corps volunteer and later as general manager of PT Sumatera Tropical Spices in Indonesia.

[15] In 1996, London became executive director of a non-profit providing business development services to companies in Northern Virginia before pursuing his PhD at University of North Carolina at Chapel Hill.

[16] After completing his PhD, London moved to Ann Arbor, Michigan to become a Senior Research Fellow at the William Davidson Institute and teach at the Ross School of Business.