When first introduced, Teddy Grahams were available in honey, cinnamon, and chocolate flavors.

In a 1992 New York Times article, Eating Well, Marian Burros pointed out that Teddy Grahams use more bleached flour than actual whole wheat graham flour.

A chocolate chip, birthday cake and oatmeal variety were introduced as a cereal called Teddy grahams Breakfast Bears in the 90s however this cereal got bad reviews because it got too soggy in milk.

Later, Nabisco changed the mascot and added a shirt depending on what flavor of the teddy grahams.

In 2017, they changed the mascot again to a brown bear with a blue and white striped shirt.