Although the company's products are now exclusively non-alcoholic, it was originally famous for its cherry liqueur, Ratafia de Teisseire, which was manufactured well into the 20th century.

[1] The 18th-century Venetian adventurer Giacomo Casanova was particularly fond of Teisseire's ratafia and described it in his memoirs, Histoire de ma vie, as "the divine liqueur of Grenoble".

[2] He went on to write: "This excellent liqueur is composed of cherry juice, eau de vie, sugar, and cinnamon, and it would be impossible for the nectar of the gods on Olympus to surpass it in delicacy.

[6][7] In 1907 the Teisseire brand and distillery were purchased by François Reynaud, an absinthe distiller and merchant in Grenoble who began adding fruit syrups to the range.

In 1957, Reynaud's grandson (also called François) introduced a concentrated form of the syrups packaged in aluminium tubes which allowed the product to be distributed more widely.

The distribution range was further widened in 1959 when the company launched a lightweight and unbreakable aluminium bottle modelled after the bidon used by French cyclists to hold drinking water.

[10] Disagreements between Dominque Reynaud and his younger brother Eric over the running of the company and its subsidiaries began in 2001 and led to a full-blown family feud characterized in the French press as "Dallas-sur-Isère" (a reference to the plot of the American television series Dallas).